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You (I) don’t have to say everything

There’s always controversy in the world. We live in a contentious world, led by a liar who is also a thief and a destroyer. Ergo…contention.

Contention is not restricted to the secular world. Watching the news has become a chore for those who still persist in viewing it is often seen as simply sandbox yelling and fisticuffs at a juvenile level. The news itself, when the ‘journalists’ get around to reporting it, is evil, heartbreaking, and soul denting.

Controversy also occurs in the Christian world. It has since the beginning, the very beginning. They killed Jesus, the only perfect, sinless, and loving human being ever to walk the earth. People who long for the early days of the first century church need to remember that false doctrines, false prophets, and false teachers crawled in like a tsunami of cockroaches and permeated the faith right away. The Apostles had to spend a lot of time stamping them out. It even affected Peter and Barnabas, who had to be corrected publicly by Paul. There were Nicolatians, the Judaizers, the Gnostics,  those who went the way of Balaam, individual false teachers going from town to town, the Pharisees, and many others who had to be opposed with a voice from the pastor or leader. Vigilance was necessary.

John Calvin said that a pastor must have two voices. One, for gathering the sheep; and another, for warding off and driving away wolves and thieves. The Scripture supplies him with the means of doing both.

However, you notice that the Bible’s writers did not spend a lot of time opining about the culture. They did not opine about every emperor transition, every tragedy, every riot or mob incident or organization or guild. There was one mention by Jesus of the Tower of Siloam incident which seemed to have happened “off stage” and was only spoken of as an object lesson for death.

Our hurry-up, social media, 24-hour news culture seems to demand from us an opinion on just about everything. These days, it demands that the opinion has to come with some form of outrage or offendedness.

I was a journalist for almost 8 years. I worked for weeklies, dailies, and contributed to a monthly. I was a news reporter so I had to be in tune with the culture and fresh news. I was an editor so I had to have an opinion about it, and write it in such a way so as to help people make sense in their daily lives of what they read. I won awards for news editorials. I was good at it and news opinion was a constant thread in my work no matter what other kind of journalism I was working at.

However all those habits and works were a detriment to me when it came time to be saved and begin a writing ministry. I had to go slower. I had to step out of the cycle. Most painfully, I had to learn that I didn’t have to have an opinion.

People smarter than me have opinions on the culture, on today’s news, on the secular and religious controversies. People who have more information have opinions. People with more talent have opinions. People who are men, the leaders and pastors have opinions.

I’ve mentioned that I really enjoy Samuel D. James’ writing. He published an essay recently called The Bible is Not a Slideshow for Your Hot Take

Mr James wrote about the aftermath of the news that comedian Robin Williams had taken his own life. It’s a good moment and a good impulse when the Chrisitan wants to capture the moment and impart some Christian worldview truths. “This is good, and normal,” he wrote. However, too often we do not have all the information necessary to do so in a God-honoring way. As time went on, more information came out that added dimension and nuance to the Robin Williams tragedy. If the Christian who had written superficially in the immediate aftermath did so in a less than God-honoring way (“Click to like!”) then it’s a tragedy for us too.

What I am saying is that cheaply thought, cheaply written responses to these events by definition betray the Christian commitment to the centrality of truth.

Aaron Armstrong wrote a similar essay with an ever more pointed headline: No You Don’t Have to Comment On Everything

I have opinions about politics, including American politics. I occasionally share those opinions. But usually, I prefer to keep my mouth shut. Why? It generally comes down to one thing. A proverb, in fact. “A fool does not delight in understanding, but only wants to show off his opinions” (Proverbs 18:2, CSB).

When the James White-Brannon Howse issue came to the fore, I had an opinion. When it continued, I had an opinion. As it subsided, I had an opinion. I didn’t share my opinion, except for one private query with my very short answer. Why? The men were handling it. Phil Johnson was on it. The men of GTY were on it. Others behind the scenes were on it. In the end Justin Peters and his church elders from Kootenai Church were on it. They knew more. They had a bigger platform. They were more humble. They had more spiritual insight. They possessed more experience.

I feel that the above mentioned controversy was a good test for me. It took a long time for me to subside the drive to be first, get a word in, have a published opinion. This was difficult for a hard-boiled journalist taught to be first, get a word in, have a published opinion. It’s even harder when the Lord has given the spiritual gift of exhortation. I always want to speak, but I don’t always have to speak. There is a time to speak and a time to be silent. (Ecclesiastes 3:7).

Sometimes I’ll feel led to have a public opinion. That’s OK. But not every time. Not all the time.

It IS more relaxing to not feel like I have to publicly weigh in or have a public position on every single controversy in the world. Sometimes in my news days I felt like a minnow in a washing machine. I don’t want to feel that way as a Christian. I want to exude a steadiness, a patience, a reserve, a solidity.

I’ll let my favorite pastor and one of Christendom’s most respected living teachers have the last word. Whether you feel led most times or only sometimes to state your position on social media or other forms of wide communication…

The arrogance of self-sufficiency

“I’m self-sufficient. I’m proud of it.”

That was me, before I was saved. I was saved by grace of Jesus Christ. My parents were intensely interested in raising their children as “self-sufficient” and “independent”. I heard those words so often. I had to ‘figure it out’ or ‘do for myself’ more times than not. By the time I reached adulthood, I was proud of all the things I could do by myself, for myself, leaning on no other. Asking for help was anathema.

Of course all the instilling of self-sufficiency was a stumbling block to bending the knee, realizing how hopeless I was on my own, and asking Jesus for help. The fact that He calls us and we don’t choose Him is a grace that will manifest itself in untold aspects throughout all eternity. I never would have asked. He chose me.

The pagan heart builds many idols. Any and all idols are in opposition to God. Idols are an enemy of God, and at enmity with Him. For me, the root of all that vaunted self-sufficiency is pride. I was proud of all that I could do. I was proud that I needed no one. I was proud of my capabilities- capabilities I’d cultivated and no one else.

Anything can be an idol. Self-sufficiency is one.

The Chaldeans were swimming in self-sufficiency. This idol permeated their actions and drenched their hearts in evil. Habakkuk proclaimed against it in chapter 2 of the book of Habakkuk. This prophet pronounced 5 woes on the Chaldeans (though they were not named, this was the original target audience.) As scripture has one meaning but many applications, these verses can and do apply to us today as we learn object lessons about doing for ourselves and not bowing to God’s will for us.

The fifth woe was the woe upon idolators (2:18–20). In poignant verses, God asks if idols can speak-

What profit is an idol when its maker has shaped it, a metal image, a teacher of lies? For its maker trusts in his own creation when he makes speechless idols! Woe to him who says to a wooden thing, Awake; to a silent stone, Arise! Can this teach? Behold, it is overlaid with gold and silver, and there is no breath at all in it.(Habakkuk 2:18-19).

Oh! How terrible for the idolater who asks dead wood and stone to speak! How sad we seek instruction from dead objects and not the Living God!

Any and all idols in our hearts teach us lies. We are the maker of the idol, so because of our sin nature, it teaches us the lie of sin. Can stone awaken and instruct us in the ways of righteousness?

“But I don’t worship idols,” you say. “I don’t ask stone or wood to speak.”

Do you seek instruction from horoscopes? The sun? “Mother Nature”? Do you rely on your intellect? Your capabilities? Your money? All idols! All dead!

The wages of sin is death. (Romans 6:23a). God speaks of this New Testament truth in the Old Testament in Habakkuk 2:8, 2:17…

The Good News is that the rest of the Romans verse continues after speaking of the wages of sin, by a glorious promise.

but the free gift of God is eternal life in Christ Jesus our Lord. (Romans 8:6b)

The antidote to self-sufficiency is humility. As this woman spoke so eloquently on Twitter this week,

Anna Crouse‏ @annacrouse_

Humility isn’t a burden or humiliation or oppressive weight but is the only posture that can receive the wondrous grace gifts of God

Instead of “I can do it” we say “I can’t do it. Lord I need you!”

 


Resources

Elyse Fitzpatrick: Idols of the Heart
Do you feel discouraged, even defeated, in your battle against habitual sin? Are you dismayed or surprised by the situations that bring out your fear, anger, or distress? Elyse Fitzpatrick delves into the heart of the problem: deep down, we’re all idol-worshippers who put our loves, desires, and expectations in God’s place—and then suffer the consequences of our misplaced affections. Yet God loves his people and can use even our messy lives and struggles for his glory. Fitzpatrick shows us how to better search and know our hearts, long for our gracious Savior, and resist and crush our false gods. Includes questions for further thought.

The Tongue is a Rudder: A Sailing Story

I lived on a sailboat and cruised up and down the eastern seaboard for two years. Just as there is with any lifestyle, there are niches within that lifestyle. The circumnavigators go around the world, traveling for weeks across the seas from one continent to another. These folks are serious, and they generally have sold all they own and permanently live on their boat.

Then there were people like us who lived aboard and cruised along the shoreline. Live-aboard cruisers don’t usually venture far out to sea, though we may be without sight of land for hours or a day or so on an overnight passage. We usually keep our houses and relationship attachments, live this way for a period of time, and then return to life on shore. This is called “swallowing the anchor”. For liveaboards like is cruising is more of an adventure than a way of live.

Then there are the folks who own a sailboat and dock it at a yacht club and sail for a few hours on the weekend. Many of these folks dream of living aboard or circumnavigating but haven’t been able to do so yet.

Though there are tiers of sailors with varying levels of commitment and skill, the Sea can be kind or cruel to each one of us. When an emergency happens while sailing on the ocean it’s just as life threatening whether you’re near shore or in the middle of the ocean.

Annie C. Maguire wreck. Portland ME. EPrata photo
photo Collections of ME Historical Society. FMI on the wreck- Source

My husband and I had sailed from Maine to Florida with a variety of passages that included motoring down the Intracoastal Waterway,sailing across huge Rivers and Sounds, and making some offshore overnight ocean passages. We’d finally arrived at Fort Lauderdale’s Las Olas anchorage, the traditional launching off point to cross the Gulf Stream to the nearby nation of The Bahamas. It’s 50 miles, but a tricky 50 miles.

The Gulf Stream is a fast moving river of water atop the ocean. The Gulf Stream is about 60 miles wide and runs at an average surface speed of 5.5 mph. Since the boat can sail at around 5 mph it means that the combined speed plus the Gulf Stream’s fast northward push means you have to make exact navigation maths and be on constant vigilance. You could get pushed to Ireland if you’re not careful. A worse disaster would be pushed a few miles, or even a few feet off course and wind up on the rocks, shipwrecked on the shores of a foreign nation or in hazardous waters.

You need to stay on your toes regarding weather. You’ll be traveling in open ocean, the islands are low, some anchorages will be exposed on one or more sides, and there will be potentially rough passages through reefs and cuts between islands. Source

The warm waters of the Gulf Stream (red). FL is at bottom,
the topmost island left side is town of West End, Grand Bahama Island.

So you start off from Ft. Lauderdale and let the Gulf Stream push you north and your sails push you east toward the intended harbor. The biggest danger is a wind that flows from the north tot he south, and meets the Gulf Stream waters moving from the south heading north. The collisions of southerly flowing air and northerly flowing fast water makes for a steep waves. Steep waves are rough because the front part of the boat (the bow) goes up and then down fast. At least with a rolling wave the boat can roll with it. A steep chop makes the boat pound. Pounding is hard on everyone and is hard on the boat.

Because crossing over the Gulf Stream is a bit dangerous and not for the fainthearted, mariners usually take off from the anchorage in little groups. Safety in numbers. Not that if anything happens we can go from one boat to another to troubleshoot the problem, but if the worst happens we can rescue a person from the water or call for the Coast Guard for help and stand by.

So our little clutch set off in the dark hours, so we would arrive at a time when the rising sun would be over our shoulders and not in our eyes. The weather report was for gentle winds flowing north, which would actually help flatten the Gulf Stream waters.

All was well … sailing over the bounding main … for a while.

The wind unexpectedly shifted from the south to the north, creating that dreaded sharp, steep chop. The boats took a pounding. Then the rain and thunder and lighting started. It was dark and it was rough.Then…one of the boats’ rudders broke.

I think you know how important a rudder is. It is a tiny thing, relatively speaking, a small part of the boat. Not heavy like the motor, not showy like the sails. However it’s the most critical part, since it steers the boat. Without the rudder, our friend’s yacht was drifting helplessly in the storm, in the Gulf Stream, toward the reefs. They were at the mercy of waves, rocks, and winds. They had no control and it was terrifying.

When we put bits into the mouths of the horses to make them obey us, we can guide the whole animal. Consider ships as well. Although they are so large and are driven by strong winds, they are steered by a very small rudder wherever the pilot is inclined. In the same way, the tongue is a small part of the body, but it boasts of great things! James 3:3-5

A small rudder can guide the whole boat. A small muscle like the tongue can guide the whole body. With the rudder not guiding the boat, it was at the mercy of other more destructive things than the pilot’s inclination. Just like the tongue. The ‘pilot’ must be in control of the tongue so it does not become subjugated to other, more destructive things like slander, gossip, tale-bearing, and criticism. These are the rocks and reefs of relationships, as Jude describes in Jude 1:12-13, using the same sailing metaphors of waves, reefs, and winds.

I was busy handling our boat and my husband was on the VHF radio in contact with the stricken vessel. We all had slowed down and were kind of trying to circle around them and stay close. It was hard to do so in the storm. Eventually the other men talked him through and somehow he got his rudder fixed.

We were off course by then so we had to regroup and figure out how to get back on track. The winds were still high and we were in the hump of the Gulf Stream, the current was flowing fast. Entering West End Grand Bahama was a tricky maneuver of sliding between reefs through a narrow channel. We were off by a few feet. However you can see the destruction ready for the unwary in the Annie C. Maguire vintage photo above. They were only off by a few feet also.

Providentially, there was a Good Samaritan who happened to be carrying a VHF radio who happened to be walking the beach who guided us in. If he had not been there we would have ended up on the rocks. It’s another example of how the Lord protected me until the appointed time for salvation, 13 years later.

I’ll never forget the terror of our friends losing their rudder. Even though the James verse about taming the tongue by using marine metaphors is vividly alive for me, I still failed in this last week. I’ve repented. After listening to a lecture by Justin Peters on the importance of wholesome talk and the destructive inclinations of the tongue by gossip I will do better this week. I do not want to end up on the rocks for correction. I am the pilot. I am in charge of my boat. With the Holy Spirit to guide me safely to port, I know I have all the help I need.

EPrata photo

The dark blob in the foreground is a coral head. Their sharpness can rip the keel or underside of your boat like a razor. The boat with two men on it is grounded. The water gets shallow very fast in The Bahamas. In the middle horizon, those brown humps are the land, which is just a few feet above sea level. Now picture trying to find the right channel, in the dark, in a storm, on 0 sleep in the last 24 hours.

Spot the self-refutation: Beth Moore

When the Be Still DVD was issued in 2006, Beth Moore’s participation in what was obviously a mystical/pagan promotion of Eastern Religious prayer practices caused an uproar. This was 11 years ago at this writing and Moore was seen as solidly solid then. Moore issued a clarification and retraction and apology for her participation, saying it was “hugely accidental” if she participated in something unsound. She assured her audience-

Beth Moore 1: “I am not involved in any kind of emergent church movement or any kind of mystical prayer movement.”

Then she continued in her apology, clarifying her words that ended up on the DVD-

Beth Moore 2: “Here’s what I intended to say: pray, pray, and pray some more and learn how to listen for God’s response.”

The two comments are from the same piece of writing. Do you see what I see?

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Here is Moore a few years later participating in a mystical prayer experience of Lectio Divina. Photo source: Sola Sisters.

Beth Moore’s labyrinth descent to falsehood

Amy Spreeman at Berean Research posted this on her Facebook Wall about Beth Moore’s new Facebook banner and fortune cookie quote:

Mrs Spreeman said, “I asked a question – we’ll see how long the FB page admin keeps my comment up.”

I agree when Amy says that Michelle Dacus Lesley said it very well:

Are prayer labyrinths biblical? GotQuestions has the answer:

Are prayer labyrinths biblical? No, they are not. Not only are labyrinths never mentioned in the Bible, but they also conflict with several biblical principles of worship and prayer.

Please go to the link to read the explanation as to why prayer labyrinths are not biblical. GotQuestions lays out 5 reasons why.

Is Beth Moore a false teacher? Yes. She is a false teacher.

1. She twists the Bible. (2 Peter 3:16),
2. She preaches from her own visions. (Ezekiel 13:7, Romans 1:21),
3. She associates with heretics and calls them friends. (1 Corinthians 15:33, Proverbs 14:7),
4. She preaches Word-Faith heresy. (source on what this doctrine is and why it is bad and comparing Moore’ sword-faith to scripture),
5. She is a mystic who promotes Lectio Divina, Contemplative Prayer, Labyrinths, and other mystical practices.

As someone commented on Amy Spreeman of Berean Research’s FB page,

Nope! I am appalled at how many church leaders think this woman is biblically sound!!

Me too. Me too…

PS: The Media Team at Beth Moore LPL responded to Mrs Lesley’s and Mrs Spreeman’s negative comments about the labyrinth

“Hi Amy! I’m on Beth’s media team, and we chose this picture not realizing that it was a Prayer Labyrinth. Thank you for teaching us! We appreciate your help.”

The Media Team, which is the face and the name of Beth Moore “did not know” it was a labyrinth. Um, okay…

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FMI:

Beth Moore: False Teacher

Why your pastor should say no more to Beth Moore

Christian Apologetics and Research Ministry

How much error does a false teacher need to exhibit before they’re considered false?

The Next 500 Years: 2017 National Conference was held a few months ago. The synopsis of what the Conference was about follows:

The same God who brought the Reformation in the sixteenth century is still at work today. His plan has not changed, and what He has purposed for His glory and our good will be accomplished.

On March 9-11, 2017, Ligonier Ministries hosted its 30th annual National Conference. Alistair Begg, Tim Challies, Leonardo De Chirico, Sinclair Ferguson, W. Robert Godfrey, Michael Horton, Steven Lawson, Augustus Lopes, John MacArthur, Albert Mohler, Stephen Nichols, Michael Reeves, Derek Thomas, and Stephen Tong joined R.C. Sproul to celebrate the five-hundredth anniversary of the Protestant Reformation and consider the future of the church.

During the conference, there was a Panel Discussion/Audience Q&A comprised of Steven Lawson, RC Sproul, Al Mohler, and John MacArthur. Thirteen questions were asked and answered on a variety of topics. Since I’m interested in discernment, and since we can learn much from the men who were assembled, I was especially interested in their answer to the following question:

How do you define a false teacher? How much error is needed before they are considered false?

The answers were transcribed and this one begins at the 32:23 mark on the video, linked above.

Three good answers were given. Of course many other things can be said, they only had so much time and had other questions to discuss. Here is a synopsis of the three responses and I’ll add my own thoughts after that. You can view/read the full responses at the link above.

Dr Sproul said that when is a false teacher a false teacher is when he teaches falsehood. This might seem obvious but in this day and age where ‘tolerance’, ‘forgiveness’ and ‘non-judgmental-ness’ reigns, we have forgotten many of the basics. If he or she teaches falsehood, they are a false teacher. Would the Holy Spirit in us allow falsehoods to permeate a person and their teachings? No. His ministry is to point to Jesus.

Dr Al Mohler followed up Dr Sproul’s comment by saying that in addition to falsehood, any teacher who resists correction is also false. By the strict definition of teaching falsehood=false teacher, Apollos would have been false. However when he was corrected by Priscilla and Aquila, Apollos was glad, and accepted it. If you can think of some particular teachers today who teach falsely, and have definitely been contacted to repent of their falseness and given the truth, and they continue in falseness, then this helpful barometer might clear some confusion up as to who might be true and who might be false.

Dr MacArthur added another layer to the discussion with his response. A false teacher teaches falsely, but what would he be teaching that is false? In addition to behavior, (a truculent liar) what content does a false teacher teach?

MacArthur said that there are some absolutely non-negotiable truths that you are false if you deny the Trinity. If you deny the deity of Christ. If you deny His sinless life, substitutionary death, salvation by grace through faith, the gospel. That’s the drive-train of truth. Saving truth. Those are not negotiable.

So by those standards, and I admit there are others, a false teacher teaches things that are false (though not stated, would be additions to scripture in the form of personal thoughts, revelations, or visions) is uncorrectable, and twists or in some way denies the hard and fast basic truths of Christianity.

The Bible says not to add to His word, but it also says not to delete anything from His word. (Deuteronomy 4:2, Deuteronomy 12:32, Revelation 22:18-19). If I can add my own thought to he conversation: any preacher who regularly and defiantly omits one of the basic truths from Christianity is also false. I think we can all think of the prime example here: Joel Osteen. He has been asked many times why he doesn’t preach sin or wrath, and he says that is not his calling. We can’t have the Good News of blessing and salvation if we do not know what the bad news of sin and our need for Jesus to escape God’s wrath.

One more thought: the Bible has only one skill standard for teaching: “able to teach” as stated in 1 Timothy 3:2. As Crossway defines able: “refers to the ability to communicate and apply the truth of Scripture with clarity, coherence, and fruitfulness”. The rest are behavioral/moral standards. Any false teacher might be able to teach the truths of scripture faithfully, appear to be correctable, but live in opposition to the standards the Bible commands. Jimmy Swaggart comes to mind here. And one does not have to be a rampant sinner seeking prostitutes to be living like hell, there are many Bible teachers whose greed and profligate living is well known, as well as many female teachers who usurp their husband’s and the church’s authority. Any of those are in opposition to God’s standards for life.

During the panel discussion, Sproul said Calvin said no theologian is ever more than 80 percent right. Sometimes when I bring up that so-and-so is false, I’ll receive this type of response. The person intimates that we must tolerate the false teachers, because after all, we all sin and no one is 100% right. I think this misses the point entirely. I agree we’re all sinners, and no one is perfect. As mentioned, Apollos was teaching partially. I don’t think that Peter, Paul John etc had no possibility of growth or understanding as they studied and matured in their walk. Even Jesus grew in stature and wisdom. (Luke 2:52).

The difference between one of the Apostles or Apollos or any true preacher today is that:

1) they want to teach truth, scrupulously,
2) they are correctable when error is pointed out,
3) their overall growth is in wisdom and stature as time goes on,
4) their heart’s desire is that Jesus is glorified and the saints are growing.

A false teacher

1) is greedy
2) opposes God
3) is uncorrectable
4) makes sons of hell twice as bad as they are

False teachers ahead: beware!

dog-wearing-funny-mask-with-glasses
Photo by Braydon Anderson. Unsplash, free to use.

False teachers will always be with us until eternity begins and Jesus purges their blot from the new heavens and new earth. Praise Him for holiness and purity.

The Campaign for Joy

Joy is apparently the new trend in advertising buzzwords. It’s everywhere. This product will bring you joy. That product will make you happy on your search for joy. This campaign promises ease on the road to joy. That item is joy. Et cetera.

Johnnie Walker Whisky

The Johnnie Walker Scotch Whisky people did a little something different that the other companies are envious of and are now copying. They hired a psychologist to give their ad executives insight into what makes people tick, so as to better point their products to the lack in their lives. Here is just one headline touting the new trend:

‘Joy’ Marketing Is Hot Thanks to Psychologists
Reddi-wip Is the Latest Brand Tapping a Psychologist for Campaign Insights

Well, 93% of Americans want to find more ways to experience joy, and 83% would like to experience small amounts of joy daily vs. larger, occasional doses.

What the psychologists discovered is that people want to find joy. However, joy as an end in itself is not the main goal. The venerable liquor company now “aims to promote the idea that finding joy is part of the recipe for success.” The psychologists found out that having money doesn’t necessarily make you happy. Possessing the largest house isn’t necessarily joy-inducing. Getting the promotion in your career won’t absolutely bring contentment. Those things are part of the recipe for success, and the recipe’s biggest ingredient is joy. If you have joy, the other things are just so much sweeter and your chances for success in life increase. Joy becomes a means to an end.

It’s a new take on the old problem: what makes a person lastingly happy? And from what source does this joy come? I’m sure it is not from Scotch Whisky. King Solomon tried that and poetically and poignantly wrote about drinking in Ecclesiastes 2:10-

I searched with my heart how to cheer my body with wine—my heart still guiding me with wisdom—and how to lay hold on folly, till I might see what was good for the children of man to do under heaven during the few days of their life.

His conclusion: finding cheer in wine is folly and vanity.

Reddi Whip

Reddi Whip Company immediately got on the Johnnie Walker bandwagon and their take on joy is that if you have joy, sharing it brings more joy. Their ad was to show a winning Little League team sharing their winning joy with the losing team by smearing them all, and some food, with the whipped product in a massive food fight on the field.

Solomon said that apart from God who can have joy in their food? (Ecclesiastes 2:25)

Cadbury Chocolates

I said at the opening that joy is the new trendy buzzword but as Solomon said, there is nothing new under the sun.  Ten years ago, Cadbury Chocolates kicked off a content-led campaign including the titles of “Gorilla”, “Eyebrows” and “Trucks”.

The new direction moved CDM from being a manufacturer of chocolate to a producer of joy. It also created a debate around whether creating “joyful” content rather than “persuasive” advertising featuring chocolate actually works or not.  “Eating Cadbury Dairy Milk chocolate mirrors the same physical and emotional experience of pure joy.” (Source)

Did it work? Did creating joyful content incite people to buy the chocolates as a joy-experience rather than simply buy an item to eat? Yes, their payback was 171% higher.

We know that Solomon said that all is vanity, striving after wind. We usually look at the word vanity but today let’s look after striving.

Striving in this context means longing or grasping after. Man in his endless enmity against God is always seeking to fill that “God-shaped hole in their heart”. As GotQuestions explains,

The “God-shaped hole” concept states that every person has a void in his soul/spirit/life that can only be filled by God. The “God-shaped hole” is the innate longing of the human heart for something outside itself, something transcendent, something “other.” Ecclesiastes 3:11 refers to God’s placing of “eternity in man’s heart.” God made humanity for His eternal purpose, and only God can fulfill our desire for eternity. All religion is based on the innate desire to “connect” with God. This desire can only be fulfilled by God, and therefore can be likened to a “God-shaped hole.” The problem, though, is that humanity ignores this hole or attempts to fill it with things other than God.

Joy is serious advertising business. In addition to Whisky, Reddi Whip, and Cadbury Chocolates, we have people expressing that “the last time they felt real joy was when they were a kid”, drinking Coke. A BMW is joy. Sherwin-Williams says the right color paint is joy. And so on. Hoy is important to people on earth. The restlessness in seeking it but never quite finding it is palpable and palpable.

Whisky, chocolate, desserts, toppings, money, career, toil, friends, sensual pleasures, all are vanity, said the preacher in Ecclesiastes.

There is a difference between possessing joy and experiencing its effects. One is permanent, the other is temporary. You feel joy in buying and driving your new car for the first time. In sharing the news you’ve been promoted. Winning the lottery and having more money. These things bring “an experience” of joy, but its effects wear off.

When our joy rests on an experience, it dissipates. Joy isn’t lasting when it’s attached to things that pass away. When we strive after things that break down, (cars), that disappear, (money), that don’t last (food…careers) the joy experience is seen to be what it is, wind.

Where is joy, then?

There is nothing new under the sun – except Jesus. His mercies are new every morning. The only true joy there is exists in Christ.

Though you have not seen him, you love him. Though you do not now see him, you believe in him and rejoice with joy that is inexpressible and filled with glory, obtaining the outcome of your faith, the salvation of your souls. (1 Peter 1:8-9).

The verse is telling us that “The Christian’s joy is bound up with love to Jesus: its ground is faith; it is not therefore either self-seeking or self-sufficient” [Steiger]. The joy we possess is bound up in glory. It is an eternal, lasting, glory-joy that is inexpressible because its source is from God.

The outcome of our faith is Jesus Himself. Knowing Him is joy.