Tag: alabaster co.

By Elizabeth Prata

Part 1

Yesterday I’d written about how visually presenting timeless truths from the Bible is nothing new. Infographics (visual theology) as old as the 1600s were published and circulating. I’d noted that the Bible’s format has also morphed over the centuries, changing as new technology made reading it and production of it, easier.

A new trend has come to the fore, a meshing of three streams: our generation’s emphasis on visuals, the Kinfolk Aesthetic movement, and a small startup grown huge called Alabaster Co. These three trends have birthed a new format of the Bible, which Alabaster Co. has named the Bible Beautiful. Continue reading “New Bibles for the Instagram generation, part 2” →

By Elizabeth Prata

Part 2 here

We have to admit something. I mean, if you’re of an age like me, we have to admit that for almost two generations, how we approach print has changed dramatically. Fast-paced video games, TV’s political sound bytes, short tweets, the argument culture replacing debate, and images-images-images has shortened the attention spans of just about everyone. The pull of scrolling, tweeting, and looking rather than reading is now the order of the day.

I fight it myself. I noticed that before the internet, I used to settle in and read for long periods, hours. Now if I have a book in my hand, I’m struggling to not look at the internet after 10 minutes. I’m actively retraining myself to read longer and actively resisting shortening my attention span.
Continue reading “Are you ready for ‘Bibles for the Instagram generation’? Part 1” →